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PGA European Tour

Creating a connected digital and physical experience

Lead Experience Designer



PGA Tour approached Sapient Nitro and asked us to create a connected experience that would become the 'go-to place' for golf fans wanting to engage with the game.


Golf is not just a pastime or a passion, its a global entertainment experience and it's more connected than ever. With the ever-increasing presence of data in golf, modern-day fans demand more content, coverage and player access than ever before. We developed a digital and physical experience that would take fans on their own PGA journey before, during and after major events.


  • User research

  • Stakeholder interviews

  • Strategy

  • Story mapping

  • Experience maps

  • Wireframes

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