Institute of Contemporary Arts

A social media platform to challenge what art really means

Lead Experience Designer

THE STORY

The ICA has been in the forefront for arts for decades. It was finding it increasingly difficult to keep up with the social media age and its need to be part of the online art conversation. SapientNitro, London were engaged to build a social platform that would encourage people to answer the question 'what is art?'

APPROACH

  • User research

  • User flows & experience mapping
  • Wireframes
  • Concepting
  • Interaction choreography

THE OUTCOME

The website was seeded with a number of rules written by leading artists, curators and critics and featured in numerous publications including; DesignWeek, The Guardian, LA Times, and ArtReview.