HCA Healthcare

A digital transformation programme for our patients

Experience Design Manager

THE STORY

HCA is the world’s largest private hospital organisation and the UK’s largest provider of privately funded healthcare.SapientNitro, London has been commissioned to deliver a programme of digital transformation, starting with the redesign and build of a new single domain digital marketing platform for HCAI's UK Hospitals.

THE OUTCOME

Successful deployment of hcahealthcare.co.uk. Built on a solid foundation that gives HCA the breathing room to reimagine what the patient experience of the physical space could look like.

APPROACH

  • Interviews with patients and professionals

  • Stakeholder interviews

  • Content strategy

  • Story mapping

  • Experience maps

  • Information architecture

  • Wireframes

  • Localisation