top of page
I believe in the power of conceptual storytelling to create experiences that enhance the relationship between users and businesses by using data, technology and physical space
Hi! I’m Ria, a designer and researcher based in and around sunny London.
HCA Healthcare
A digital transformation programme for our patients
Experience Design Manager

THE STORY
HCA is the world’s largest private hospital organisation and the UK’s largest provider of privately funded healthcare.SapientNitro, London has been commissioned to deliver a programme of digital transformation, starting with the redesign and build of a new single domain digital marketing platform for HCAI's UK Hospitals.
THE OUTCOME
Successful deployment of hcahealthcare.co.uk. Built on a solid foundation that gives HCA the breathing room to reimagine what the patient experience of the physical space could look like.
APPROACH
-
Interviews with patients and professionals
-
Stakeholder interviews
-
Content strategy
-
Story mapping
-
Experience maps
-
Information architecture
-
Wireframes
-
Localisation




bottom of page