Toyota Connected Europe

Vehicle subscription service across the European marketplace

Lead Service Designer

THE STORY

KINTO Flex is a mobility-as-a-service product, offering vehicle subscriptions to direct and corporate clients. Our challenge was to design a consistent customer experience across 5 key EU markets, using customer insights and data to drive design decisions.

THE OUTCOME

Delivery of an end-to-end service blueprint and DPIA that supports our strategic roadmap to deliver our MVP.

APPROACH

• User interviews and surveys

• Story mapping

• User flows and experience mapping

• Requirements gathering & gap analysis

• Wireframes and rapid prototyping

• UI design framework

• Service Blueprint