Toyota Connected Europe
Vehicle subscription service across the European marketplace
Lead Service Designer
KINTO Flex is a mobility-as-a-service product, offering vehicle subscriptions to direct and corporate clients. Our challenge was to design a consistent customer experience across 5 key EU markets, using customer insights and data to drive design decisions.
Delivery of an end-to-end service blueprint and DPIA that supports our strategic roadmap to deliver our MVP.
User interviews and surveys
User flows and experience mapping
Requirements gathering & gap analysis
Wireframes and rapid prototyping
UI design framework