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I believe in the power of conceptual storytelling to create experiences that enhance the relationship between users and businesses by using data, technology and physical space
Hi! I’m Ria, a designer and researcher based in and around sunny London.
Building a mobile product portfolio and proposition
Lead Experience Designer
BT’s Consumer division supplies telephony, broadband and television subscription services in Great Britain to around 18 million customers.
In March 2015 BT expanded its product portfolio by moving back into
the consumer mobile market. SapientNitro, London was engaged to deliver the 3 phases of their e-commerce mobile proposition.
Phase 1: SIM-only, Phase 2: Handset and plan, Phase 3: Family SIM.
Increased netpromoter score. Benchmarked CX approach adopted across the business for new products under development.
User flows & experience mapping
Lab and remote user testing
Functional dev specification
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