BT Transformation

A roadmap to digital transformation

Experience Design Manager


BT engaged PublicisSapient to help develop a 5-year roadmap that would enhance the connected world of its customers and employees.


Through a series of co-creational workshops, we developed a service blueprint that has been used to influence business change and for a larger programme of transformational work 


Through in-depth research and collaborative working, we provided a roadmap of transformation that focused on enhanced customer engagement, product innovation and techology to drive business results.


  • User research

  • Competitor analysis

  • Stakeholder workshops

  • Digital roadmap

  • User flows & experience mapping

  • Concepting

  • Wireframes

  • Prototyping

  • Lab-based user testing

  • Service blueprint