I believe in the power of conceptual storytelling to create experiences that enhance the relationship between users and businesses by using data, technology and physical space
Hi! I’m Ria, a designer and researcher based in and around sunny London.
I'm a designer and researcher based in and around London. I enjoy telling stories and turning complex problems into simple, beautiful and intuitive designs.
Hi! I’m Ria
I work at the intersection of UX and Data Science to tell stories and create the future of digital and physical spaces. My endless curiosity fuels my imagination and I have been fortunate enough to have spent the last 12 years working on a number of projects for a range of FTSE 100 companies including:
Toyota Connected Europe, Lotus, BT, HSBC, HCA, Michelin, NatWest, RBS, PGA, Iglo, British Gas, NHS England and The ICA.
User research, workshops, design sprints, audit, trend analysis, surveys, interviews and ethnographic research
Story mapping, information architecture, experience maps, storyboards, concept
and design, blueprints
Sitemaps, user journeys, process flows, wireframes, visual design, GUI, choreography and interactive prototypes
Lab based and remote user testing, A/B and multi-variate testing, pilot and beta
My career so far
Product, Service Design and User Research Lead
Curly Brackets Ltd
February 2017 - Present
Developing data-driven products and services using human-centred design processes. Facilitating design sprints, allowing product teams to connect with the wider business and answer critical business questions.
Toyota Connected Europe
Delivering inclusive, sustainable, and safety-focused technology solutions that are having a positive impact on society.
Boehringer Ingelheim: Deliver cultural change to BI's internal and third-party teams. Focusing on developments in the global design system and web solution.
NHS: Developing a data platform for NHS England & NHS Improvements
Centrica Innovation Lab (Contract)
Lotus Cars: Developed a prototype app for connected mobility services
Fuel Poverty/OSCAR: Developing a programme of change to understand and identify vulnerable customers suffering from fuel poverty and self disconnection
HEM: Delivering renewable technologies and connected smart home solutions to residential customers
Project Nomad: Developing electric vehicle charging services using blockchain and crypto-currencies.
MDS Transformation: Transforming the meter submission process for customers and third-party vendors
Experience Design Manager
September 2011 - February 2017
London / Hong Kong / New York
HCA Healthcare UK: Delivered a new digital platform for accessing global private healthcare
BT: Provided CX leadership at a programme level across multiple consumer and employee-facing products. Crafted a best-in-class digital roadmap through a series of co-creational workshops which have been used to influence business change and for a larger programme of transformational work.
HSBC: Worked with partners in Hong Kong to research, design and deliver a wealth management platform.
IGLO: Developed 'Eskimo' by Iglo. A smart ecosystem that allows shoppers
to track freezer inventory at home.
Unilever: Delivered a white label solution and functional guidelines for Unilever's global brands inc. Hellmans, Knorr & Lipton.
Senior UX Designer
Jaywing (formerly Bloom Media)
April 2010 - September 2011
Visual & UX designer at a full-service digital agency. Responsible for
e-commerce sites, microsites, social media. Working closely with the analysis and development teams in designing and producing effective customer journeys and the creative deliverables to support them including design, photography, copywriting, illustration, animation, 3D and video. Running usability labs and focus groups utilizing techniques including eye-tracking,
A/B and multivariate testing.
August 2006 - April 2010
Senior Designer working primarily with public sector clients including the University of Leeds and University of Huddersfield; of which we were on the framework of approved design agencies. Private sector companies include X-Leisure Ltd and Numara Software for whom I regularly undertook both print and digital work including advertising, microsites, e-marketing and web design. I regularly liaised with clients, taking design briefs and following through the design cycle.
The University of Wales
Trinity St. David
BA(Hons) Graphic Design 2:1
September 2000 - July 2003
HND Graphic Design
School of Art
BTEC Foundation Diploma in Art and Design
September 1998 - July 1999
September 1999 - July 2000