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I'm a designer and researcher based in and around London. I enjoy telling stories and turning complex problems into simple, beautiful and intuitive designs.

Hi! I’m Ria

I work at the intersection of UX and Data Science to tell stories and create the future of digital and physical spaces. My endless curiosity fuels my imagination and I have been fortunate enough to have spent the last 12 years working on a number of projects for a range of FTSE 100 companies including:

Toyota Connected Europe, Lotus, BT, HSBC, HCA, Michelin, NatWest, RBS, PGA, Iglo, British Gas, NHS England and The ICA.

My Process



User research, workshops, design sprints, audit, trend analysis, surveys, interviews and ethnographic research


Story mapping, information architecture, experience maps, storyboards, concept

and design, blueprints


Sitemaps, user journeys, process flows, wireframes, visual design, GUI, choreography and interactive prototypes


Lab based and remote user testing, A/B and multi-variate testing, pilot and beta

My career so far

Product, Service Design and User Research Lead

Curly Brackets Ltd

February 2017 - Present

Developing data-driven products and services using human-centred design processes. Facilitating design sprints, allowing product teams to connect with the wider business and answer critical business questions.

Toyota Connected Europe

Delivering inclusive, sustainable, and safety-focused technology solutions that are having a positive impact on society. 


Boehringer Ingelheim: Deliver cultural change to BI's internal and third-party teams. Focusing on developments in the global design system and web solution.

NTT Data

NHS: Developing a data platform for NHS England & NHS Improvements

Centrica Innovation Lab (Contract)

Lotus Cars: Developed a prototype app for connected mobility services

Fuel Poverty/OSCAR: Developing a programme of change to understand and identify vulnerable customers suffering from fuel poverty and self disconnection

HEM: Delivering renewable technologies and connected smart home solutions to residential customers

Project Nomad: Developing electric vehicle charging services using blockchain and crypto-currencies.

MDS Transformation: Transforming the meter submission process for customers and third-party vendors

Experience Design Manager


September 2011 - February 2017

London / Hong Kong / New York

HCA Healthcare UK: Delivered a new digital platform for accessing global private healthcare

BT: Provided CX leadership at a programme level across multiple consumer and employee-facing products. Crafted a best-in-class digital roadmap through a series of co-creational workshops which have been used to influence business change and for a larger programme of transformational work.

HSBC: Worked with partners in Hong Kong to research, design and deliver a wealth management platform.

IGLO: Developed 'Eskimo' by Iglo. A smart ecosystem that allows shoppers

to track freezer inventory at home.

Unilever: Delivered a white label solution and functional guidelines for Unilever's global brands inc. Hellmans, Knorr & Lipton.

Senior UX Designer

Jaywing (formerly Bloom Media)

April 2010 - September 2011

Visual & UX designer at a full-service digital agency. Responsible for
e-commerce sites, microsites, social media. Working closely with the analysis and development teams in designing and producing effective customer journeys and the creative deliverables to support them including design, photography, copywriting, illustration, animation, 3D and video. Running usability labs and focus groups utilizing techniques including eye-tracking,

A/B and multivariate testing.

Visual Designer

Digitronix Ltd

August 2006 - April 2010

Senior Designer working primarily with public sector clients including the University of Leeds and University of Huddersfield; of which we were on the framework of approved design agencies. Private sector companies include X-Leisure Ltd and Numara Software for whom I regularly undertook both print and digital work including advertising, microsites, e-marketing and web design. I regularly liaised with clients, taking design briefs and following through the design cycle.


The University of Wales

Trinity St. David

BA(Hons) Graphic Design 2:1

September 2000 - July 2003

HND Graphic Design

Gloucestershire University

School of Art

BTEC Foundation Diploma in Art and Design

September 1998 - July 1999

September 1999 - July 2000

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